Tinuiti · 1 day ago

TVAD Senior Specialist

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $80K/yr

4+ years exp

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Responsibilities

Develop and implement YouTube and display campaigns, including but not limited to account setup, strategy development, organization, and management

Ongoing use of reporting, analytics, and trend tools for weekly, monthly and quarterly reporting

Campaign set-up and management: target development, creative testing, bid and budget management, and optimizations

Effectively prioritize efforts to focus on delivering on the most important things, track and reports on campaign results, data analysis and participate in weekly client calls

Manage a support team of Account Analysts to deliver the tasks

Assist in training the team on new processes and industry developments

Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client’s success

Successfully fulfill the client’s strategy by creating deliverables and recommendations

Assist with new business pitches and proposals

Has experience communicating with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship.

Accountability and ownership with limited supervision of display program, successes, and failures for several client accounts.

Has an in-depth knowledge of YouTube & Display strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc).

Clearly and comfortably delegates both routine and important tasks and decisions.

Responsible for end-to-end program strategy, execution, and reporting.

Effectively prioritizes efforts to focus on delivering on the most important things. Tracks and reports on campaign results, and data analysis and participate in weekly client calls.

Proactively educates oneself on industry findings and effectively mentors junior team members via training and delegation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

YouTube campaign managementProgrammatic displayMicrosoft ExcelGoogle WorkspaceDV360Trade DeskClient communicationData analysisCampaign reportingCreative testingBudget managementCross-functional collaboration

Required

4-5+ years of related work experience in YouTube & programmatic display

Advanced computer skills, particularly Microsoft Excel and Google Workspace

Experience managing TV, Video, and Display campaigns and budgets across Google, DV360, The Tradedesk, and direct, with deep understanding of strategic and executional best practices

Proven track record of collaborating with large, cross-functional/cross-channel teams