Like Air · 1 day ago

Regional Sales Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $150K/yr

5+ years exp

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Food and BeverageFood Processing

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Responsibilities

Maximize sales and distribution of products to targeted customers through the execution of best-in-class Merchandising, Assortment, Pricing, and Shelving (MAPS)

Ongoing tracking and improvement of key performance indicators, including ACV, Average Items Carried, Item Penetration, Market Share, Sales per Point of Distribution, Total Points of Distribution, and Velocity

Manage and grow business at existing key accounts such as Meijer, Hy-Vee, HEB, Albertsons, etc.

Secure new distribution at target accounts

Collaborate with VP of Sales on alternative channel opportunities within the region

Focus on off-shelf opportunities including shipper sell-in

Manage brokers to expand distribution

Create and track promotional plans, leveraging scan data to improve lift & ROI

Leverage tools to forecast sales, manage trade spend and slotting

Manage details of new item launches to ensure submissions are correct, distribution and production is on schedule, and new items hit shelves on time and in full

Create SKU-level forecasts by retailer and channel and work with finance and operations team members to incorporate into demand plan

Develop shopper marketing programs and digital strategies for major retailers within the region

Create and deliver presentations for key accounts leveraging Nielsen data

Collaborate with brokers and DSD partners on strategies to drive in-store unit velocity including incremental displays, rep incentive programs, store promotional events, and marketing materials

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CPG Sales ExperienceExcel ProficiencyPowerPoint ProficiencyGrocery Retail KnowledgeNatural Retail KnowledgeNielsen AnalysisSPINs AnalysisIRI/Circana Analysis