76 applicants

Company

Crossover Health · 1 day ago

VP of Product

United States

Full-time

Remote

Director/Executive

$207K/yr - $238K/yr

10+ years exp

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Responsibilities

Collaborate closely with the Chief Product Officer (CPO), Chief Medical Officer (CMO), Chief Revenue Office (CRO) and Chief Executive Officer (CEO) to define and align the product strategy and roadmap with company goals.

Oversee the development and delivery of high-quality products that provide measurable value to members, providers, clients and the business, effectively balancing immediate execution and long-term innovation.

Establish and monitor key performance indicators (KPIs) to evaluate success across teams, initiative and product outcomes.

Partner with the VP of Technology and engineering teams to ensure that product and feature development meet feasibility, scalability and security standards.

Serve as a critical link between product teams, operations, clinical teams, and technology teams fostering alignment and ensuring seamless execution.

Leverage market research, member feedback and competitive analysis to guide product development and inform strategic priorities.

Advocate for design excellence, ensuring all products and services deliver a seamless, intuitive, and engaging member experience..

Promote user-centered design practices and collaborate with cross-functional teams to integrate design thinking into organization processes.

Lead a centralized marketing team in crafting and executing strategies to build sales pipelines, improve conversion rates, enhance market awareness, and drive member acquisition, retention and engagement

Collaborate with sales and business development teams to design targeted marketing campaigns that support employer acquisition and retention efforts.

Develop product marketing materials, sales collateral, and value propositions tailored to the needs of employer clients, brokers, and consultants.

Enhance business development initiatives by delivering clear and compelling narratives that differentiate the organization’s unique market position.

Design strategies to increase brand awareness through events, webinars, white papers, and other market-facing initiatives.

Analyze market trends and competitors to position the company as a leader in tech-enabled healthcare solutions.

Utilize data-driven insights to craft impactful campaigns and messaging that resonate with members, clients, consultants and the market, delivering measurable results.

Lead, mentor, and inspire a cross-functional team spanning design, product management, strategy, marketing, and member engagement to drive impactful results.

Cultivate a culture of innovation, collaboration, and accountability aligning team efforts with company objectives.

Recruit, develop, and retain top talent across all functions in order to build high-performing teams that consistently deliver success.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product ManagementHealthcare TechnologyB2B MarketingB2C MarketingStrategic ThinkingMarket ResearchMember ExperienceInnovation CultureLeadership ExperienceCross-Functional Team LeadershipTeam Management

Required

Bachelor's degree required.

Proven experience (10+ years) in product management, strategy, or marketing, with at least 5 years in leadership roles within a healthcare or tech-enabled environment.

Strong track record of delivering innovative products and driving both B2B and B2C marketing strategies.

Deep understanding of healthcare technology, member experience, and regulatory environments.

Demonstrated ability to lead cross-functional teams in a fast-paced and dynamic environment.

Exceptional strategic thinking, analytical, and decision-making skills.

Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels.