Escalon Services, LLC · 1 day ago
Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.
Collaborate with the content team to produce high-quality materials that resonate with the target audience.
Cultivate and maintain relationships with key media outlets and strategic partners.
Coordinate and manage press releases, media interviews, and other publicity efforts.
Implement digital marketing initiatives, including email campaigns, social media, and internal social advocacy programs.
Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations.
Create various marketing automations to enhance productivity and allow for better lead lifecycle tracking.
Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals.
Develop and distribute internal communication programs.
Qualification
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Required
3+ years as a marketing specialist or similar title
Experience as a B2B copywriter, experience with startups and small businesses helpful
Experience working with outsourced copywriter or content creation teams
Proficiency in marketing software (Specifically HubSpot Marketing Hub, and Sales Pro) and analytics tools (e.g., Google Analytics)
Must be able to create and deploy automated email campaigns
Must be able to build and report on HubSpot Dashboards & Reports
Strong understanding of social media platforms and digital marketing trends
Understanding of marketing and sales processes
Excellent communication, organizational, and project management skills
Creative mindset with a keen eye for detail and design
Strong attention to detail and quick learning ability
Strong analytical skills and ability to leverage data to inform marketing decisions
Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners
Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences
Preferred
Experience with graphic design tools (Adobe Creative Suite or Canva, ZoomInfo, Zoom Webinars, MS Teams, Monday.com & Zapier for integration)
Knowledge of HTML/CSS for email marketing or website updates
Familiarity with CRM systems and lead management tools
Benefits
Medical, Dental and Vision options
Life and Disability
STD/LTD
10 Paid holidays each year
Flexible PTO
401K Retirement Plan
Incentive compensation
Company
Escalon Services, LLC
If you’re like us, you’re in business to do what you love—build great products, teams, and customer relationships.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Harbor Capital
2022-10-25Private Equity
Leadership Team
Morten Grusd
Head of Marketing and Sales, Nordics
Recent News
Company data provided by crunchbase
