Fair · 1 day ago
Head of Brand (Fractional)
United States
Contract
Remote
Director/Executive
10+ years exp
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Responsibilities
Define and implement Fair’s brand strategy, ensuring alignment with our mission and business goals.
Develop Fair’s brand voice, personality, and positioning to stand out in the market and resonate with our target audience.
Lead strategic messaging and communication efforts to build trust and awareness.
Spearhead campaigns that increase market share, drive engagement, and enhance brand equity.
Develop and oversee a cohesive strategy across all marketing and communication channels.
Build a scalable, recognizable brand that inspires loyalty from both customers and partners.
Conduct market research to inform strategic decisions and understand customer needs.
Monitor brand performance metrics and adjust strategies to optimize outcomes.
Collaborate with product, marketing, and sales teams to ensure the brand is integrated across all touchpoints.
Partner with external stakeholders to execute co-branded campaigns and amplify Fair’s presence.
Guide and mentor team members, fostering a culture of creativity and excellence.
Qualification
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Required
10+ years of experience in brand management or marketing, with a track record of building brands from inception to $100M+ in revenue.
Expertise in multi-channel marketing, storytelling, and brand strategy.
Exceptional communication and leadership skills, with the ability to inspire and align teams.
Strong analytical capabilities with experience leveraging data to inform brand decisions.
Proven success in launching and scaling brand campaigns in high-growth environments.
Visionary thinker with a hands-on approach to strategy and execution.
Passion for building brands that inspire trust and foster loyalty.
Collaborative, adaptable, and comfortable leading in a dynamic, fast-paced environment.
A self-starter with the ability to work effectively within a fractional schedule while delivering high-impact results.
Company
Fair
Fair introduces the only subscription-based auto warranty that is truly on drivers side.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
