Veracode · 1 day ago

Senior Product Marketing Manager

Burlington, MA

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Cyber SecurityEnterprise Applications

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Responsibilities

Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution portfolio

Ensure alignment with Veracode's broader brand and value proposition

Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation

Provide actionable insights to the product management team to influence roadmap decisions

Deliver enablement for sales on competitive positioning

Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams

Develop and maintain buyer personas, use cases, and customer journey maps

Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions

Deliver training to internal teams and partners to maximize their product knowledge and confidence

Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs

Collaborate on content development to ensure alignment with product marketing strategies

Partner with customer success and account teams to identify and amplify customer success stories

Represent the voice of the customer, ensuring their feedback influences product development and messaging

Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCybersecurityApplication SecuritySaaSCloud SecuritySecure Software Development LifecycleTechnical BackgroundCross-functional Collaboration

Required

5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions.

Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.

Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging.

Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.

Proven ability to work cross-functionally and influence without authority.

Bachelor’s degree in marketing, business, or a related field.