Veracode · 1 day ago

Director, Global Marketing Operations

Burlington, MA

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Design, roll-out and optimize funnel processes, procedures, and standards to maximize efficiency including lead (inquiry to MQL) and account (6QA) routing rules, lead flows, scoring models, and training and adoption

Defining and overseeing the overall website performance strategy, leading and project managing critical web projects and builds, and reporting - working in close partnership with teams like Product Marketing, IT, and more

Directing and managing technology selection, negotiation, implementation, integration, vendor relations, and user adoption and training

Partnering with Business Intelligence to ensure the team has the insight needed to make high quality, quick decisions.

Designs and builds dashboards around Web and Funnel performance for weekly actions, monthly and quarterly reporting to Marketing and GTM leaders.

Ensuring quality assurance and efficient processes across campaign operations including email and landing page builds, webinar set up, form production, UTM usage, campaign tracking, list uploads, and more

Defines annual, quarterly and monthly priorities, and acts as a critical partner to the VP of Global Demand and Operations and to the VP of GTM Operations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing ops leadershipMarketoSalesforceWordpressAccount-based marketingLead operational efficiencyProject managementProactive communicationCross-functional collaboration

Required

8+ years B2B marketing ops leadership experience in high-growth SaaS companies

Marketo, Salesforce, 6sense, and Wordpress experience

Experience in the transition from lead to account-based marketing

Track record of streamlining lead and campaign operational efficiency

Ability to manage multiple projects in a fast-paced, global environment with great attention to detail

Ability to work cross-borders, cross-functionally and collaborate with stakeholders in GTM operations, corporate operations, Sales and BDR management, and more

Proactive and clear communication skills (written, verbal) to drive decision making, share progress and direct action