50 applicants

Company

ActiveCampaign · 1 day ago

Pricing and Packaging Director

United States

Full-time

Remote

Lead/Staff, Director/Executive

$198K/yr - $242K/yr

10+ years exp

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Responsibilities

Build and implement pricing and packaging strategies for current and future products, incorporating competitive insights, financial analysis, and customer feedback.

Provide actionable insights to senior leadership by evaluating market trends and the competitive landscape, ensuring strategies align with customer needs and future growth.

Use analytics to identify opportunities for packaging improvements and model the impact of changes using product usage, retention, and financial data.

Partner with Product, Sales, CX, Finance, and Marketing to advocate for and align pricing strategies with product roadmaps and drive revenue growth.

Develop messaging and materials that effectively communicate value to prospects and customers.

Track the effectiveness of pricing strategies and make adjustments to optimize results.

Chair a cross-functional Pricing Committee to establish policies and maintain consistency in pricing practices.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS pricingFinancial modelingMarket analysisProject managementStrategic thinkingMarTech experienceSensitivity analysisPricing research methodologiesSelf-serve productsTransactional pricing metricsCross-functional collaboration

Required

5+ years of experience in B2B SaaS pricing and packaging

10+ years of experience in marketing, sales, operations and/or related field

Experience with the SMB market, transactional/usage pricing metrics, and self-serve/PLG products

Strong analytical skills and comfort with quantitative and qualitative analyses, financial modeling, sensitivity analyses, and pricing research methodologies such as van Westendorp, Gabor Granger, conjoint, etc.

Strong strategic thinking and problem-solving skills

Strong project management skills

Ability to thrive in fast-paced environments, be flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done

Superb communications skills across all mediums, and all levels of the organization, and the ability to gain cross-functional alignment

Preferred

MarTech or adjacent industry experience

Benefits

Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

Open paid time off

Generous 401(k) matching program with immediate vesting

Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

Access to professional development resources through LinkedIn Learning

After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus