C.A. Fortune · 1 day ago
Senior Paid Media Manager
Chicago, IL
Full-time
Remote
Mid, Senior Level
$75K/yr - $90K/yr
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Responsibilities
Provide thought leadership, strategic development, and deployment of campaigns across social and digital channels
Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
Implement and manage strategy, delivery, and optimization of paid campaigns including Facebook, Instagram, TikTok and Search tactics to drive results
Lead monthly client reporting calls and internal staff meetings
Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients
Keep up-to-date reporting dashboards and input key insights regularly
Analyze KPI’s and provide recommendations for account improvement across channels
Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
Seek to spot trends and help our clients and creative teams capitalize on them
Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc.
Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc.
Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture
Qualification
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Required
Experience working with CPG brands is mandatory
Must have experience managing budgets and campaigns across social advertising platforms; a deep understanding of social media marketing tactics
Ability to juggle many client projects simultaneously with little oversight
Strong attention to detail and organization skills, paired with clear verbal and written communication
Knowledge and passion for all things digital/social
Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
Google black belt - continually developing expertise in Google Analytics, Google AdWords, and SEO
Comprehensive understanding of digital technology and terminology
An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives
Preferred
Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
Experience with SEO in addition to social/digital; retailer media expertise is a plus
Ability to identify new strategies and business opportunities within existing client accounts
Proven experience working on new business to contribute to client proposals and presentations
Benefits
16 days of PTO
11 paid company holidays per year
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401k with company match
Summer hours (half day Fridays from Memorial Day thru Labor Day)
Work from home flexibility
Company
C.A. Fortune
C.A.
Founded in 1983
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tyler Lowell
Managing Partner & CEO
Andrew Bell
SVP of Natural Channel Sales
Recent News
Business Journals
2024-03-11
2024-01-30
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