Thrive Pet Healthcare · 1 day ago

Regional Marketing Manager (Specialty)

Austin, TX

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Understanding business, solving problems, and making decisions through inclusive contributions of others

Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians

Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness

Utilize reports on B2B referrals to optimize the referral business of Thrive’s emergency, specialty, and urgent care hospitals

Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs

Support the opening of new emergency, specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond

Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners

Operate local marketing efforts within budget

Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations

Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals with a focus on local vet relations, such as local CE events, lunch & learns, in-person rDVM outreach, rDVM events

Foster a sense of belonging and collaboration among the hospitals in their region

Support hospitals’ leadership with empathy and with a solution-oriented approach

Balance hospitals support, consumer and referring veterinarians’ needs

Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities

Collaborate with hospital leadership and vet relations representatives to drive hospital growth

Create a network of Veterinary Referral Representatives that collaborate and share best practices to scale vet relations nationwide

Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects, including supporting vet relations materials and toolkits

Qualification

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Veterinary referral marketingVeterinary industry knowledgeOmnichannel advertisingProject managementSolution-oriented mindsetRelationship building