Hadrian · 1 day ago

Field Marketing Manager - USA

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Cyber SecurityNetwork Security

Diversity & Inclusion

Hiring Manager

Ayanda Chiwuta

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Responsibilities

Design and execute an integrated mix of marketing campaigns to engage key personas within our ICP.

Act as the marketing authority for North America.

Collaborate with digital, content, and other internal teams to deliver cohesive messaging across various campaign formats.

Own the regional field marketing budget, ensuring efficient allocation and delivering measurable ROI.

Work alongside the Channel Manager to design and support channel programs while building strong relationships with channel partners in the region.

Track and report on key KPIs, including campaign ROI, pipeline contribution, and the quality and effectiveness of marketing materials and events.

Qualification

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Field MarketingB2B SaaS MarketingCybersecurity ExperienceMarketing Automation PlatformsSales Automation PlatformsAnalytics ToolsBudget ManagementEvent PlanningAccount-Based MarketingMetrics-Driven ApproachCross-Functional CollaborationProject Management

Required

Have 5+ years of experience in Field Marketing or a similar role within a start-up or scale-up, with a focus on selling B2B SaaS solutions.

Have cybersecurity experience.

Possess a strong knowledge of the North American cybersecurity market.

Have a proven track record of designing and executing marketing campaigns, including events and account-based marketing strategies.

Possess technical proficiency with tools such as marketing automation platforms (e.g., HubSpot), sales automation platforms (e.g., Salesloft, Outreach) and analytics tools to measure campaign performance and ROI.

Are a team player who can work cross-functionally with sales, content, and digital marketing teams to align campaigns with business goals.

Excel in channel marketing, with experience designing and executing through-channel campaigns.

Demonstrate strong budget management skills and the ability to maximize ROI.

Use a metrics-driven approach to assess campaign success and share insights with stakeholders.

Have exceptional communication, organizational, and project management skills and thrive in a fast-paced, dynamic environment.