Dale WorkForce Solutions · 1 day ago

Global Reporting & Segmentation Manager

Newark, NJ

Contract

Remote

Mid Level

3+ years exp

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Responsibilities

Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities

Maintain and develop segmentation for automated programs (onboarding, retention, etc.)

Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance

Partner with Tech and Data Engineering teams to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene

Create and maintain Wikis for global segmentation and reporting teams and stakeholders

Create clear, user-friendly documentation to transfer work to supporting offshore teams

Lead weekly check-ins with offshore team members to monitor progress, prioritize tasks, and troubleshoot issues

Review and validate segmentation queries and reporting from the offshore team to ensure accuracy, compliance with campaign requirements, and adherence to business rules and data governance standards

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM AnalyticsDatabase AnalyticsCampaign AnalyticsBrazeSQLAWS RedshiftAudience GenerationSegmentation Best PracticesMulti-channel CampaignsCustomer AttributesJiraEmail MarketingMobile Push Marketing

Required

Minimum of 3 years in CRM, Database or Campaign Analytics roles

Working knowledge of Braze, specifically regarding segmentation best practices and efficiencies

Advanced knowledge of SQL (experience with AWS Redshift a plus)

Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)

Experience creating segments in support of multi-channel campaigns and automated customer journeys

Must be familiar with customer attributes and outbound campaign data (email, push)

Technically capable with excellent verbal and written communication skills

Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study