Nimble Talent · 1 day ago

Lead, Digital Client Strategy and Analytics

United States

Full-time

Remote

Senior Level

2+ years exp

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ConsultingMarketing

Hiring Manager

Julie Haase

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Responsibilities

Serve as the primary point of contact for several key accounts, guiding clients through their advertising strategy and influencing growth. Foster strong, collaborative relationships with clients to understand their marketing and business objectives

Develop a deep understanding of client goals, KPIs, and marketing strategies

Analyze the impact of video campaigns on client business, considering interactions with other marketing channels to provide insights that optimize performance

Pitch in on media-related tasks as necessary, acting as the liaison between network partners, vendors, and internal teams

Ensure seamless communication and collaboration across all parties involved in campaign execution

Oversee all aspects of the client’s campaign, from creative development and media planning to strategic optimization and budget assessment

Ensure campaigns are executed effectively, meeting client goals and maximizing ROI

Monitor daily client performance and campaign delivery, adjusting strategies as needed to align with client objectives and KPIs

Support the Client Strategy team’s initiatives, contributing to the development of strategies that enhance client service and campaign success

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Client Relationship ManagementData AnalysisMedia Buying ProcessMarketing KPIsDigital StreamingStrategic LeadershipCampaign Performance AnalysisCreative DevelopmentMedia PlanningBudget Assessment

Required

2+ years of experience in a strategy, analytics, marketing, or finance role, ideally within a startup, tech company, consultancy, or agency environment

1+ year of experience in media

Familiarity with media buying process and common marketing KPIs