Secure Code Warrior · 1 day ago
Director of Demand Generation
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Cyber SecurityDeveloper Platform
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Responsibilities
Building and measuring a reliable B2B demand generation engine that integrates all marketing channels (including email, paid ads, partner co-marketing, and other channels) and addresses our core ICP and a full scope of buying committee personas
Manage and mentor a team of top-notch demand generation professionals, and BDRs continuing to develop and advance their knowledge set while providing opportunities for career growth
Lead the development and execution of comprehensive multi-channel marketing programs, including: email, webinars, paid advertising, sales and BDR outbound campaigns, social media, pay-per-lead, nurturing and customer engagement programs in collaboration with regional demand generation managers
Work closely with product marketing, content, regional demand generation managers, channel account managers, BDRs, partners and sales functions to tailor and optimize compelling messaging, positioning or content as needed to support demand gen programs or campaigns
Collaborate with the regional demand generation managers, sales leaders and sales team members to align marketing efforts with company and sales goals and ensure lead quality and conversion
Lead regional demand generation managers in the track and analysis of campaign and program outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making, next steps and recommendations
Own, develop and execute on partner marketing initiatives including prioritizing and collaborating on new co-marketing opportunities across a large partner landscape.
Manage and provide suggestions for allocation of regional marketing budgets effectively to maximize ROI
Monitor and report on market trends, competitor activities, and customer insights to help inform marketing strategies
Qualification
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Required
Previous experience or understanding of the cybersecurity landscape or working with personas related to cybersecurity within a SaaS or cloud based business is a must
5+ years minimum hands-on experience building a B2B digital marketing machine across multiple channels
3+ years of management experience leading a high-performing, multi-discipline team across all stages of career development and empowering them to achieve business goals
Enterprise-level demand generation experience defining and driving strategic plans or hands-on experience running account based marketing tactics
Proven track record of meeting or exceeding team and personal KPIs QoQAssist in the system maintenance and maintaining data and regulatory (GDPR, CAN-SPAM, etc.) integrity across the sales and marketing databases
Strong project management skills with the ability to manage multiple campaigns at once and recommend prioritization, timelines and process to ensure high-quality execution and results
Strong operational and analytical skills with the ability to critically review data and derive meaningful insights, conclusions and recommendations
Must be flexible and collaborative, willing to work within a dynamic environment across many business functions with the ability to roll up your sleeves and dive into tasks to help get things across the finish line
Goal-oriented and self-motivated to deliver on or exceed on targets
Tenacious and passionate with an ability to stay focused to achieve targets
Strong communication and listening capabilities, both verbal and written
Good organizational skills and the ability to multitask
Preferred
Previous experience owning or managing an SDR or BDR function preferred
Prior experience with Salesforce, Marketo, Zoominfo, Clari Groove and Full Circle a plus
Company
Secure Code Warrior
Secure Code Warrior makes secure coding a positive and engaging experience for developers as they increase their software security skills.
Funding
Current Stage
Growth StageTotal Funding
$101.5MKey Investors
Paladin Capital GroupGoldman Sachs
2023-07-13Series C· $50M
2019-12-11Series B· $48M
2018-09-11Series A· $3.5M
Recent News
2024-12-17
2024-12-06
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