Swooped · 1 day ago

Marketing Operations

United States

Full-time

Remote

Mid Level

$115K/yr - $135K/yr

3+ years exp

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Responsibilities

Maintain and optimize the CRM and marketing databases to ensure high data quality.

Oversee data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification.

Establish and manage robust Prospect → MQL data pipelines and infrastructure.

Implement automated account scoring, contact tiering, and targeting to facilitate scalable prospecting efforts.

Support integrated marketing campaigns through seamless lead management processes and automated workflows.

Set up and optimize ABM strategies aimed at sellers, buyers, and other stakeholders.

Drive sequence performance optimization and monitor email send health.

Lead the evaluation, administration, and scaling of marketing technology tools.

Build sophisticated workflows and intent scoring systems to enhance process efficiency and scalability.

Manage and optimize referral tracking and partnerships pipelines.

Develop and maintain systems for KPI tracking, attribution modeling, and funnel analysis on a weekly, monthly, and quarterly basis.

Provide actionable insights through detailed Google Analytics/Ads reporting and cross-referenced funnel data analysis.

Ensure reliable and comprehensive data for attribution reporting and informed decision-making.

Serve as a key liaison among growth, sales, and partnerships teams to ensure alignment on priorities and outcomes.

Support outbound growth initiatives, including account re-engagement and champion-targeting campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM managementMarketing technology toolsPerformance analysisData hygieneAutomated workflowsABM strategiesKPI trackingAttribution modelingGoogle AnalyticsData segmentationEmail performance monitoringCross-functional collaboration