Swooped · 1 day ago

Digital Marketing Manager, Campaigns

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $160K/yr

5+ years exp

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Artificial Intelligence (AI)Human Resources

Insider Connection @Swooped

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and implement strategic multi-channel media plans that guide the buyer’s journey from awareness to consideration and deal opening.

Launch and oversee marketing ICP programmatic & ABM campaigns across digital channels, including display, native, paid social, Google DemandGen & PMax, and CTV.

Foster ongoing improvement through regular A/B testing across channels, performance analysis, optimization, and consistent campaign measurement and reporting to meet conversion, CPA, and ROAS goals.

Collaborate cross-functionally with product marketing, content marketing, web, and the digital team to create effective ad creatives and landing pages that enhance results.

Become a subject matter expert within your ICP to influence campaign strategy and ensure ad creatives resonate with the target audience.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Acquisition StrategiesLinkedIn AdvertisingABM PlatformsCampaign OptimizationPerformance MonitoringMarketing Budget ManagementCross-Functional Collaboration

Required

5+ years of experience in executing paid acquisition campaign strategies, including a minimum of 3 years specializing in LinkedIn and utilizing an ABM platform for account-targeted display campaigns.

A proactive attitude towards performance monitoring and tactical adjustments, with a proven ability to enhance efficiency and volume through campaign strategy and continuous optimization efforts.

Demonstrated success in collaborating with cross-functional teams to drive value and achieve results.

Strong attention to detail along with clear written and verbal communication skills.

Experience in managing marketing budgets and forecasting/reporting results.