AEG Vision · 1 day ago

Chief Marketing Officer

Dallas, TX

Full-time

Remote

Director/Executive

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Responsibilities

Marketing Strategy & Program Leadership -- the CMO will be responsible for development, execution, measurement and program optimization of state-of-the-art patient Marketing plans encompassing both new & existing patients in support of a diverse roster of brands.

Marketing Department Leadership -- the CMO will be responsible for managing the AEG Marketing team that includes experts in Digital Marketing & Website Management, Web Appointment Platforms, Creative / Production, and New Practice Integration.

Cross Functional & External Leadership -- the CMO will be expected to work across functions and have strong positive relationship with peers and external partners. The CMO will be a member of the AEG Vision Executive Leadership Team (ELT).

Collaborate with CEO & key ELT members with Strategy/Program Development & Execution of state-of-the-art marketing plans primarily leveraging digital tools (e.g. Google AdWords, SEO), website optimization, and digital eye exam appointment platforms (e.g. ZocDoc, Healthgrades, Yelp, WebMD). Strategy will encompass 360-degree approach inclusive of all AEG New & Existing (Recall) programs.

Ongoing Measurement & Optimization of all AEG Vision marketing programs / program mix based on data-driven ROIs, KPIs, and Customer Acquisition Costs (CAC) trends. This includes recall programs aimed at existing patients (e.g. Call Center, Email Campaigns, Text) and marketing programs specifically targeted to new patients. The CMO will also assess all non-digital vehicles (e.g. Radio, DM, VOD, P.R., Local Events) to determine future direction of these programs.

Ownership of Optical Category Research and Key Competitor trends. Member of the Vision Council (Industry Trade Group)

Support for People Operations, Practice Operations, Corporate Development (e.g. Video, Website, Field Materials).

Lead a department of 13 Marketing Professionals that includes support for: Digital (3), Production (5), Project Coordination (2), Integration of New Practices (2) programs.

Assess Marketing Department talent pool, processes and current / future support needs and recommend action plans.

Lead AEG Vision's Recall programs in close partnership with AEG's 150+ person Call Center's leadership and AEG's Operations & Technology Teams.

Manage key external marketing agency relationships.

CMO will develop strong positive working relationships with key executive peers / partners (and their departments) across the organization. AEG is a very collaborative working environment where 'people first' is a core value.

CMO will be a polished advocate for AEG's brand(s) and marketing programs. CMO will be called on to present programs to multiple audiences including: Investors, PE Partner, BOD, Field Leadership, and AEG's ELT.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyDigital MarketingWebsite OptimizationData-Driven AnalysisProject CoordinationBrand AdvocacyCross-Functional Collaboration