Gannett | USA TODAY NETWORK · 2 days ago

Audience Editor

United States

Full-time

Remote

Mid Level

$16.44/hr - $38.70/hr

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Hiring Manager

Cheryl Brennan

Insider Connection @Gannett | USA TODAY NETWORK

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Responsibilities

Content Creation and Optimization: Working with regional editors to identify the top audience opportunities for those sites; oversee daily content production for social platforms in each region; ensure we’re creating and promoting high-quality and engaging materials that resonate with new audiences.

Newsletter Management: Own the entire newsletter creation process, from content development to distribution, ensuring newsletters are engaging and effective.

Audience Engagement: Facilitate and engage with readers through content optimization, product management and coverage contributions.

Strategic Planning: Develop and implement strategies to build brand awareness and authority, increase audience loyalty, and grow audiences in line with broader content strategy objectives for each region. Collaborate with local editors, content strategy and audience leadership teams to devise and implement search strategies on key topics.

Own emerging platforms: As audiences and their needs shift, we will work with our newsroom leaders to ensure staff and resources are positioned to connect with users in new and innovative ways.

Performance Metrics: Monitor and analyze key metrics, including but not limited to search referrals, newsletter data and search rank on key coverage areas.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content StrategyContent OptimizationContent Management Systems (CMS)Performance Metrics AnalysisTeam ManagementStrategic ThinkingVisualizing TopicsCrisis ManagementDiversity in Coverage