BerlinRosen · 1 day ago

Manager, Analytics & Insights

Washington, DC

Full-time

Remote

Mid Level

$95K/yr - $110K/yr

4+ years exp

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Responsibilities

Join a growing team of innovative analytics professionals, delivering interesting and impactful data-driven insights to a vast range of clients

Aid in developing and refining best practices for research across Orchestra, staying up to date on tools and news in the analytics industry

Collaborate with other research experts and PR professionals in the production of external reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations

Support multiple types of analyses from concept to completion, including competitive landscape analysis, white space assessments, performance measurement, audience insights, owned content audits, etc.

Assist in creating comprehensive measurement plans for analyzing owned, social, and earned properties

Assist in business development and growth by working with an interagency team to inform our proposal strategy and ongoing client analytics deliverables

Work closely across an integrated agency team to develop data strategies (e.g. metric definitions, data capture, visualization, storytelling, etc.)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Insights experienceData-driven strategiesGoogle AnalyticsMedia monitoringAudience insightsHootsuiteBrandwatchTalkwalkerNetbaseMeltwaterCisionMuck RackTubularStatistaSprout SocialData visualizationQualitative researchQuantitative researchMentoringCollaboration skills

Required

At least 4+ years of insights experience, demonstrating career progression

Excitement and passion toward developing and executing data-driven strategies and insights, along with a solid understanding of the digital landscape

Experience supporting the execution of media monitoring & measurement, media analyses, audience insights, and social intelligence analysis with high-level senior guidance

Motivation to work collaboratively across teams with diverse skillsets and advocate for the value and benefits of data & insights

Strong communication skills and a builder mentality, promoting a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with the larger Orchestra’s community

Working knowledge and recent experience with a range of analytics tools. Relevant tools include: Owned: Google Analytics, Hootsuite; Earned: Brandwatch, Talkwaker, Netbase, Meltwater, Cision, Muck Rack, Tubular, Statista; Social: Sprout Social

Familiarity with dashboard tools, such as Google Analytics, Google’s Looker Studio, Databox, etc.

Strong data visualization skills

Track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function

Previous experience working with a wide range of clients across industries in a face-paced agency environment

Ability to conduct qualitative and quantitative research to gain deeper understanding of consumer behavior, attitudes, preferences

Experience training, mentoring, managing teammates