Santa Marta Marriott Resort Playa Dormida · 2 days ago
Assistant Marketing Manager
San Francisco Bay Area
Full-time
Onsite
Entry, Mid Level
$48K/yr - $64K/yr
2+ years exp
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Responsibilities
Assists the Marketing Manager with managing day-to-day activities and aids in the development of the overall competence and performance of the marketing workforce.
Assists the Marketing Manager in various activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and managing the performance of marketing executives.
Helps analyze data and reports in order to monitor tour flow and team/unit performance.
Under supervision of and at the direction of the Marketing Manager, develops, recommends, and implements solutions to increase the number of tours generated.
Builds and maintains relationships with sales management and the sales force.
As needed by the Marketing Manager, communicates marketing strategies and solutions to the sales force.
Assists the Marketing Manager with other duties as directed.
Helps develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
Coordinates with marketing operations and other site marketing programs on new initiatives to increase production in channels.
Helps develop strategies and incentive programs to meet or exceed budgeted numbers.
Identifies trends when production is not meeting budget expectations and implement solutions.
As directed by Marketing Manager, uses reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
Builds and maintains relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
Shares marketing information and strategy with sales force.
Builds partnerships with resort operations, hotel linkage, OPC vendors, etc., where applicable.
As directed, prepares for and conducts team meetings.
Helps the Marketing Manager measure the performance of marketing executives/team leaders against goals and hold them accountable.
Provides one-on-one coaching and mentoring to team associates.
Rewards and recognizes associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
Motivates associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
Observes and identifies associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
Provides on-call support to associates when not on site.
As directed by the Marketing Manager, seeks and reviews sales and marketing best practices/publications and uses this information to train/coach associates to increase production.
As directed by the Marketing Manager, provides information used in formal performance reviews and uses this information to create individual development plans, career paths, and promotion development plans.
Identifies and responds to the needs/questions/issues (both work and non-work related) brought forth by team associates.
Mediates team conflict.
Monitors standard practices and develops amendments to standard practices as directed by the Marketing Manager.
As directed by the Marketing Manager, delivers and coordinates various training programs.
Helps develop and review policies and procedures pertaining to workflow, lead distribution, reward, recognition, and discipline.
Creates an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
As needed, participates in selection processes (e.g., interviewing).
Understands and abides by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).
Updates plans and actions to prepare for management meetings.
Orders, stock, track, and replenish all marketing collateral and supplies.
Performs other duties as assigned.
Qualification
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Required
High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position
Proficiency in reading and writing English (additional language required for certain positions)
Work in close contact with the general public in sales and marketing situations that require bold communication and customer service skills
Demonstrate openness to adapt to different cultural contexts based on location
Must be willing to work weekends and holidays as required by business needs
Company
Santa Marta Marriott Resort Playa Dormida
La marca insignia de Marriott International, Marriott Hotels, con más de 500 propiedades a nivel mundial, está prosperando en el arte de atender a los huéspedes para que estos puedan viajar de manera extraordinaria.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
