dentsu · 1 day ago

Associate Director, Digital Transformation

Chicago, IL

Full-time

Remote

Entry, Mid, Senior Level

$94K/yr - $152K/yr

5+ years exp

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Responsibilities

Conduct audits to deliver assessments of the organization's digital marketing and analytics infrastructure, processes, strategies, and readiness to expand

Analyze data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement

Develop and deliver transformation priorities and roadmap goals, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies.

Synthesizing transformation priorities and presenting recommendations to teams across Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership

Explaining how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology) and cookieless addressable activation (identity targeting, closed ecosystems, RMNs, Google Privacy Sandox, etc.) align to future client goals

Connecting data strategy, audience creation, media activation, measurement, creative and customer experience in the transformation plan

Collaborating with stakeholders to communicate transformation plans' vision, goals, and benefits to gain organizational support

Ensuring agreement on industry best practices, latest trends, and regulatory requirements (e.g., GDPR, CCPA).

Deliver ongoing consulting guidance to clients within retainer or project work

Deliver thought leadership through webinars, blog posts, QBRs, and industry publications

Develop relationships with current and potential clients by sharing expertise POVs and identifying project opportunities to pursue

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketing principlesClient advisoryData strategyAdTechMarTechAnalytics toolsIdentity management platformsData clean rooms

Required

5+ years of experience at a media agency, AdTech or MarTech vendor, or at an in-house client marketing team

3+ years of client advisory, customer success, account management, or program management experience

Experience developing strategic evaluations, analysis, opportunity sizing, and synthesis of business goals and marketing capabilities.

Understanding of digital marketing principles, platforms, technologies, and tactics, including display, OLV, SEM, social media, email marketing, SEO, and analytics tools

Ability to work with technical and non-technical client teams to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills