90 applicants

Company

Fortrea · 1 day ago

Growth Marketing Manager

Remote_United States

Full-time

Onsite

Mid Level

$110K/yr - $135K/yr

4+ years exp

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Clinical TrialsHealth Care

H1B Sponsor Likely

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Responsibilities

Lead marketing strategies: Collaborate with cross-functional teams, including customer marketing, customer success, creative and product to execute campaigns that achieve business objectives and deliver measurable results

Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement.

Campaign Design and Optimization: Design and optimize multi-channel campaigns, including email, push, social media, landing pages, content, and events.

Drive inbound and outbound lead generation, integrating lead scoring and nurturing workflows.

Analytics & Reporting: Monitor funnel performance metrics, analyze data to identify trends and opportunities, and provide regular reports to various internal audiences.

In partnership with Head of Marketing, assist in shaping the martech stack inclusive of implementing new tools into the stack and streamlining operations and insights

A/B Testing & Optimization: Conduct A/B testing to improve funnel performance, experiment with different approaches, and implement best practices

Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.

Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.

Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.

Use data and best practices to build a strategy and framework to define and prioritize your efforts and adjacent marketing team efforts.

You’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategies.

Supports the team’s collaboration with the Enterprise Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects

Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.

Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen

Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies

Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities

Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance

Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales

Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingDigital healthcare marketingEmail marketingSalesforce.com (SFDC)DemandBaseEloquaCampaign designLead generationAnalytics & ReportingA/B TestingEvent managementProject managementConsumer behavior analysisHealth equityContent creationCross-functional collaboration

Required

Minimum 4 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare

Experience in and ability to effectively leverage digital marketing technologies including SaleForce.com (SFDC), DemandBase and Eloqua

Project and event management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time

Experience writing email copy that engages while adhering to Ovia’s brand voice and Labcorp’s brand standards

Benefits

Medical

Dental

Vision

Life

STD/LTD

401(k)

Paid Time Off (PTO) or Flexible Time Off (FTO)

Tuition Reimbursement

Employee Stock Purchase Plan

Company

Fortrea

Fortrea is a provider of comprehensive Phase I through IV clinical trial management, clinical pharmacology, patient access solutions.

Founded in 2023

Durham, North Carolina, USA

10001+ employees

https://www.fortrea.com

H1B Sponsorship

Fortrea has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (6)