Fairmarkit · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $135K/yr

4+ years exp

Maximize your interview chances

Enterprise SoftwareProcurement

Growth Opportunities

Insider Connection @Fairmarkit

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Refine our existing talk tracks for each product based on new product development and continuous customer feedback

Develop segmented content strategy for each product by buyer committee segment, namely identifying messaging and accompanying assets for project champions vs. end users

Explore new metrics to evaluate product performance in partnership with operations and analytics teams

Lead product launch process from start to finish, project managing dozens of stakeholders through strategic planning, asset development, delivery, and analysis

Integrate product-led messaging and marketing tactics into ABM strategy, applying audience and use case segmentation

Develop evergreen multichannel product campaigns, project managing with brand and demand generation

Work with marketing operations to effectively track campaign performance and channel ROI

Serve as the primary point of contact between product and marketing, distilling highly complex AI functionality into clear language for non-technical audiences to quickly understand value

Lead product trainings with sales and customer success teams to effectively promote product updates to prospects and existing customers

Lead ‘voice of the customer’ program to aggregate prospect and customer notes for product team feedback loops

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingLarge-scale Product LaunchProject ManagementB2B MarketingContent StrategyCampaign ManagementAsanaAI Prompt EngineeringProcurement Industry Experience

Required

4+ years in enterprise B2B marketing, with a strong foundation in product marketing. Must have previously led a large-scale product launch. Applicants without proven product marketing experience will not be considered.

2+ years startup experience, with a love for working in a high-energy and ever-changing (but incredibly fun and supportive) environment

Strong proficiency in creating slide decks and leading presentations

Strong project management skills