Butler/Till · 1 day ago

Paid Search Specialist

United States

Full-time

Remote

Mid Level

$44K/yr - $62K/yr

3+ years exp

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Marketing

Growth Opportunities

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Responsibilities

Day-to day management of assigned, existing paid search campaigns and optimize campaigns daily, based on performance goals and measurement framework, documenting changes and learnings

Setup and tagging of new campaigns per the measurement framework

Responsible for monthly forecasting, invoicing, and reconciliation tasks

Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts

Collaborate with the analytics and account service teams to identify new opportunities in the paid search space for current and existing clients based on an understanding of client objectives, goals and known barriers

Establish organization-wide paid search best practices, guidelines, objectives and documented regulations associated with paid search campaigns

Seek opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Evaluate paid search partners, technology and platforms

Write compelling and unique ad copy, and perform keyword analysis and optimizations

Invest in keeping current with paid search best practices, bid management systems, keyword development tools and industry research

Analyze, review, and report on effectiveness of campaigns to maximize results

Help in developing paid search strategies and plans for new and existing clients

Actively learning how to scope and estimate new projects or campaigns

May be asked to assist with QA of paid search campaigns for a select set of clients with a keen attention to detail

May be asked to assist with the maintenance of process documentation ensuring it’s kept up to date

Qualification

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Paid Search StrategyGoogle AdsBing AdsYouTube AdsAmazon AdsCampaign ManagementKPI RecommendationBudget TrackingGoogle AnalyticsKeyword AnalysisAd CopywritingStrategic PlanningCross-Functional Collaboration

Required

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

Minimum of 3 years of experience managing campaigns in the paid search ecosystem

Exposure to strategic planning and applied experience of bringing plans to execution

Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments