Ferguson · 1 day ago
Senior Business Analyst - Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
$6,000.30/mo - $9,716.30/mo
4+ years exp
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Responsibilities
Conduct analytical experiments (including A/B tests and geo lift studies) for both online (paid and owned media) and offline/non-digital (traditional media, store/branch) Marketing initiatives.
Utilize your expertise in SQL programming language to extract, manipulate, and analyze data from various databases and data sources. Your proficiency in writing efficient SQL queries will be essential in handling large datasets while ensuring data accuracy and reliability.
Build multifaceted reports and Power BI dashboards using data modeling and analysis techniques to uncover insights that will guide strategic decisions and reveal optimization opportunities.
Work with partners to set up tests to measure the relationship between variables to better understand what website interactions, journeys and marketing tactics are most or least influential to business objectives.
Scope out Business Analytics needs, define data structures needed for reporting, locate data sources, and identify solutions for data automation. For more sophisticated ETL collaborate closely with our Data Engineering team.
Analyze cross-channel, customer, and transactional data to determine the value of Marketing efforts across all trackable customer touchpoints, both online and offline.
Conduct quantitative campaign performance analysis and make optimization recommendations.
Leverage industry standard processes in the visual display of information to design and layout visual elements of reports and dashboards, making them easily consumable and interpretable by non-technical audiences.
Qualification
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Required
Bachelor’s Degree in a quantitative field such as Analytics, Statistics, Computer Science, Mathematics or similar.
4+ years shown experience solving ambitious, high-impact problems with data.
Expert-level skills in writing complex SQL queries for data retrieval and analysis.
Proficiency with Power BI. Strong knowledge of DAX. Prior experience creating data models, visualizations, and dashboards using Power BI.
Familiarity with database management systems (DBMS) and data warehousing concepts.
Expert knowledge of Excel.
Possess a heightened level of attention to detail.
Possess excellent organizational, writing, and analytical skills.
Preferred
Prior experience with Python is a plus.
Experience developing predictive models is a plus.
Prior experience with Google Analytics, UTM tracking, or other web analytics data is a plus.
Benefits
Health
Dental
Vision
Paid time off
Life insurance
401(k) with a company match
Mental health coverage
Gender affirming and family building benefits
Paid parental leave
Associate discounts
Community involvement opportunities
Company
Ferguson
Since 1953, Ferguson has been a source of quality supplies for a variety of industries, each working together to help build better infrastructure, better homes and better businesses.
10001+ employees
H1B Sponsorship
Ferguson has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (5)
2021 (10)
2020 (9)
Funding
Current Stage
Late StageLeadership Team
Kevin Murphy
CEO
Blake Luse
Senior Director, Enterprise Strategy & Planning
Recent News
Business Wire
2024-12-11
2024-12-10
Business Wire
2024-12-10
Company data provided by crunchbase
