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Verkada · 5 months ago

Growth Manager, Digital Marketing

San Mateo, CA United States

Full-time

Onsite

Mid Level

$145K/yr - $190K/yr

Verkada is a leader in cloud-based B2B physical security, offering a variety of integrated security products. The Growth Manager for the Digital Marketing team will drive customer acquisition through strategic marketing campaigns across multiple paid channels, managing a significant budget and collaborating with various internal teams to optimize campaign performance.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Develop and execute strategies that drive pipeline growth through digital marketing campaigns and focusing on channels such as LinkedIn, Meta, X, Google and Reddit

Manage the full lifecycle of marketing campaigns—from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis

Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics

Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success

Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI

Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement

Qualification

Digital MarketingPaid Customer AcquisitionCampaign ManagementData AnalysisSocial Media MarketingAnalytical SkillsCross-Department CollaborationCreativity

Required

Proven experience in digital marketing and paid customer acquisition (B2B preferred)

Strong understanding of social media platforms such as LinkedIn, Meta, X, Google and experience in running campaigns at various stages of the funnel (top, middle, bottom)

Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams

Proficiency in data analysis, knowledge of Excel preferred

Experience managing large-scale marketing campaigns, lead follow-up and conversion into pipeline and optimizing performance through the funnel

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time

Preferred

Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Wellness/fitness benefits

Healthy lunches and dinners provided daily