OKX · 2 weeks ago
Head of Product Marketing - Americas (US & LATAM)
San Jose, CA
Full-time
Hybrid
Director/Executive
$200K/yr - $301K/yr
10+ years expOKX is a leading crypto exchange that aims to reshape the future with crypto technology. The Director of Product Marketing for the Americas will develop and execute marketing strategies for CeFi and Web3 products, driving community engagement and product adoption across North and South America.
AppsBitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTechInformation TechnologyInternetWeb3
Responsibilities
Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products
Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region
Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders
Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position
Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets
Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products
Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies
Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed
Qualification
Required
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry
Direct trading experience in crypto markets is highly desirable
Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment
In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies
Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption
Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience
Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space
Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
Company
OKX
OKX is the second largest global crypto exchange by trading volume and a leading Web3 ecosystem.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
Giant NetworkCeyuan Ventures
2017-12-15Series B
2014-03-16Series A· $10M
Leadership Team
Gracie Lin
Singapore CEO
Hong Fang
President
Recent News
2026-01-22
2026-01-22
Crowdfund Insider
2026-01-22
Company data provided by crunchbase