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Nexstar Media Group, Inc. · 3 days ago

Strategic Account Manager

Grand Rapids, MI

Full-time

Onsite

Mid Level

3+ years exp

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to support new business development and existing account growth. This role involves executing sales strategies, conducting client meetings, and optimizing digital revenue performance while collaborating with the sales team.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Develops and executes sales strategies which result in exceeding revenue targets in digital revenue

Identifies strong prospecting categories and assists the sales team with compelling talk tracks that get their foot in the door

Conducts client discovery meetings and detailed data analysis to provide actionable insights and recommendations for both short-term and long-term digital strategies

Evaluate KPIs, monitor and optimize campaign performance, and clearly communicate performance metrics to advertisers, ensuring they gain maximum value from their investments

Crafts complex strategies and breaking them down into simple, understandable concepts

Develops and cultivates client relationships alongside Account Executives

Drives new business development and active account growth

Supports the training and development of sales professionals

Performs other duties as assigned