Royal Caribbean Group · 5 hours ago
Senior Account Executive, Digital Media
Miami, FL
Full-time
Onsite
Senior Level
5+ years expRoyal Caribbean Group is a leading vacation-industry company with global brands, seeking a Senior Account Executive for their Digital Media team. This role focuses on driving business goals through paid digital media execution, managing campaigns, and optimizing performance in collaboration with internal and external teams.
Travel
Responsibilities
PLANNING & EXECUTION: This position will support the media team with annual/ongoing Brand & Retail paid media strategy development, planning, predictive modeling and briefing for media. Creates and leads briefings to internal teams for timely execution of media campaigns. Oversees long term lead gen strategy with key internal stakeholders
TESTING & OPTIMIZATION: You'll partner with counterpart channel specialists, agency team, internal creative teams, measurement, analytics and marketing stakeholder teams to deliver end to end execution and performance management of campaigns. Drive continuous improvement through research, recommend development and implementation of new digital initiatives. Plan regular cadence of testing and optimization programs designed to drive continuous improvement around core KPIs. Pressure tests weekly Agency optimization recommendations. Works with Business Intelligence on testing opportunities
REPORTING & COMMUNICATION: Work with Manager on implementing ongoing cadence of reporting for internal stakeholders. Dig into agency reports to ensure alignment to internal goals and strategy. Responsible for attending weekly status and reporting calls with media agency as well assuring accuracy on reporting data. Must be able to pull performance and do analysis from in platform sources
BUDGET MANAGEMENT: Own the day to day changes, and overall SEM, affiliate marketing and lead generation budgets. Work with agencies ensure pacing to month and quarter as well as monthly budget forecast
Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job related duties assigned by their supervisor or management
Qualification
Required
Bachelor's degree required, preferable in Marketing, Advertising or Business Administration
Minimum of 5 years digital media experience
Minimum 3 years of paid search experience at an enterprise level. Expert level understanding of targeting/optimization levers & testing approaches across search buying platforms
Expertise in paid search and affiliate platforms (ie. Google Ads, SA360, Microsoft Ad Center)
Experience in launching affiliate advertising. You are passionate about using data to grow affiliate campaigns and comfortable negotiating strong partner terms and optimizing affiliate platforms
Strong understanding of performance-based media optimization and subscription marketing. Ability to build strategic tailored plans to reach target audiences and deliver media objectives
Experience in lead generation tactics, with a proven track record of achieving forecasted goals
Expert understanding of marketing attribution & alternative measurement methodologies. Strong analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations
Knowledge of digital marketing technology, including marketing automation, predictive analytics, personalization and segmenting tools
Strong data analysis, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
Ability to work in a team environment that promotes collaboration
Must be highly organized and punctual
Must be agile
Preferred
Experience across other paid digital media including programmatic/display/video/CTV/OTT or paid social is a plus
Experience supporting consumer brands especially travel or hospitality
Experience working with media agency
International experience a plus
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
H1B Sponsorship
Royal Caribbean Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (19)
2023 (12)
2022 (14)
2021 (4)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
Benzinga.com
2026-01-07
Company data provided by crunchbase