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Spark Foundry · 1 day ago

Senior Analyst

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$72K/yr - $100K/yr

1+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement and transactions. The Senior Media Analyst will provide analytic support and strategic recommendations for client accounts, requiring strong analytical skills and proficiency in online and traditional media.

AdvertisingMarketing

Responsibilities

Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators

Determine campaign data and tracking requirements - manage measurement systems for data capture and reporting

Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)

Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Qualification

Data analysisStatistical techniquesOnline media knowledgeStatistical softwareDatabase analysisData visualizationClient serviceProblem solvingTeam player

Required

1-2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media

Experience in the analysis of large data sets to develop insights and learnings (data mining)

Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

Experience with statistical analysis software products and research design

Knowledge of visual techniques for data analysis and presentation

Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy

Must feel comfortable learning new systems and tools

Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data, Website analytics software (e.g. Adobe SiteCatalyst, Test & Target), Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)

Technical computer skills including Excel and PowerPoint

Knowledge of statistical software packages (e.g. SPSS, SAS)

Database analysis skills (eg. MS Access/SQL)