VergeSense · 9 months ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$120K/yr - $125K/yr
3+ years expVergeSense is the leading workplace analytics platform providing spatial intelligence to enterprise companies. The Product Marketing Manager will be responsible for shaping and executing the product marketing strategy for VergeSense's Occupancy Intelligence Platform, focusing on positioning, messaging, go-to-market strategies, and driving product adoption.
AnalyticsArtificial Intelligence (AI)HardwareInformation TechnologyReal EstateSaaSSensor
No H1B
Security Clearance Required
Responsibilities
Segment specific storytelling: create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively
Positioning and messaging: Develop clear, compelling product positioning and messaging that highlights the value and differentiation of our solutions that resonates with target audiences and aligns with our overall value proposition
Product launch coordination: Drives coordinated launch initiatives, uniting Product, Marketing, and Sales around cohesive messaging that resonates with target audiences
Go-to-market strategy: Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans
Sales Enablement: Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content
Customer insights and market research: Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies
You’ll partner closely with our Customer Success team and bring our customer stories to life through testimonials and case studies
Competitive and Market Intelligence: You’ll continuously analyze the market as well as our competitors to identify trends, gather intelligence to inform our positioning, GTM strategies, and product roadmap
Content development and execution: Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets
Qualification
Required
3-5 years product marketing experience
Demonstrated success in developing and executing GTM strategies for B2B SaaS products
Excellent communication skills, with the ability to translate technical features into benefits for a wide audience
Ability to build strong cross-functional relationships with stakeholders
Ability to understand and identify trends in the market, our competitors, and our user needs across multiple segments
Ability to juggle multiple projects at once and have strong prioritization skills
Preferred
Prior experience in business consulting, product management, or marketing is also a plus but not a necessity
Familiarity with PropTech, workplace analytics, sensor technology, or related fields is an advantage - but not a requirement
Benefits
A high-impact role in an emerging industry leader
Competitive compensation and equity
Employer-sponsored medical
Dental and vision insurance (dependent on location)
Open Vacation policy: take time off when you need it
Company
VergeSense
VergeSense is the leading workplace analytics platform and provides spatial intelligence to enterprise companies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$82.62MKey Investors
Scale Venture PartnersTola CapitalAllegion Ventures
2021-11-08Series C· $60M
2020-12-22Series B· $12M
2020-05-21Series A· $9M
Leadership Team
Dan Ryan
Co-Founder and CEO
Kelby Green
CTO
Recent News
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