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Via · 2 days ago

ABM (Account-Based Marketing) Associate

United States

Full-time

Remote

New Grad, Entry Level

$65K/yr - $85K/yr

0+ years exp

Via is a technology company transforming transportation globally, and they are seeking an ABM (Account-Based Marketing) Associate to support their growth. The role involves generating engagement with key accounts, conducting research, and collaborating with commercial teams to articulate the value of Via’s transit solutions.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Generate engagement and foster relationships with key accounts through multi-channel outreach

Research accounts and individuals within those accounts

Become an expert on Via’s product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time

Manage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalability

Meet and exceed monthly and quarterly goals by consistently staying on top and ahead of quotas and KPIs

Qualification

ABMB2B marketingCRM toolsAnalytical skillsOrganizedResilienceWritten communicationVerbal communicationDetail-orientedTeam player

Required

Minimum of 0-3 years of experience

Background in ABM, B2B marketing, or as a BDR/SDR

Excellent written and verbal communicator

Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment

Hungry to learn; you are excited to get to know the transit industry, the Via buying audience, and our product portfolio; you receive and implement feedback well

Organized and independent; you're both an individual contributor and a team player

Passionate and resilient; you're not deterred by setbacks and enjoy the process of building relationships over time

Analytical: able to track campaign-related data and use it to improve campaigns