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Via · 1 day ago

Strategy & Insights Associate Principal, Rider Growth

New York, NY

Full-time

Onsite

Entry, Mid Level

$85K/yr - $115K/yr

2+ years exp

Via is a technology company transforming transportation globally. As a Strategy & Insights Associate Principal, Rider Growth, you will enhance transportation access and engage with customers to analyze rider behavior, develop marketing strategies, and implement growth initiatives.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Conduct analyses to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention)

Shape marketing strategy though executing and analyzing quantitative and qualitative research studies. Provide product input, and inform commercial opportunities. Work will include surveys, strategic analysis, usability testing, and conducting interviews / focus groups

Shape approach to marketing program experimentation ,reporting, and strategy

Collaborate across internal and external customer-facing teams to launch, execute, monitor, and optimize marketing research programs. Communicate key strategies, insights, and progress along the way

Consistently identify and test new rider growth initiatives that can supplement our existing strategies

Deliver findings that will directly address business needs, create actionable recommendations, and work with stakeholders to shape decision making

Build programs for local communities and scale them to similar markets

Develop and maintain usable dashboards for others to view and use across the organization

Create replicable processes and playbooks to drive efficiency

Qualification

Growth marketingData-driven problem solvingSQLExcelUser researchMarketing strategyCommunicatorIndependentOrganizedMetrics-driven

Required

A minimum of 2 years of full-time experience to guide you

Passionate about growth marketing and excited by the opportunity to help drive public transit ridership in diverse communities around the world

Able to understand and empathize with the end customer

Enjoys talking with users on the phone and in person

Strong communicator (oral and written), who is able to adapt their level of detail depending on the audience

Independent, organized, and proactive - you're comfortable taking on a high level of responsibility

You are metrics-driven, and comfortable measuring success against a set of KPIs

You have a strong bias towards data-driven problem solving

You are comfortable working with data sets of all types to generate a hypothesis or recommendation

Advanced proficiency with Excel and SQL are required

Preferred

Marketing, growth, data, product, and user research experience are all a plus, but not required

Direct experience with user acquisition channels (digital, OOH, PR, etc.) and messaging or analytics platforms (LeanPlum, AppsFlyer, etc.) is a plus but not required