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WebFX · 5 days ago

Jr. Social Media Ads and Analytics Specialist

Harrisburg, PA

Full-time

Onsite

New Grad, Entry Level

$44K/yr - $46K/yr

WebFX is a full-service digital marketing agency based in the US, recognized for its commitment to providing world-class digital marketing solutions to mid-size businesses. The Jr. Social Media Ads and Analytics Specialist will manage social media advertising campaigns, analyze performance data, and develop client strategies to drive business growth.

AdvertisingContent MarketingDigital MarketingSEMSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Responsibilities

Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals

Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships

Manage paid social campaigns (think Facebook Ads!) as well as online media ad campaigns and work to ensure a positive ROI for clients

Analyze key metrics and performance data (in Google Analytics and beyond) and prepare monthly campaign reports

Create a unique social media strategy for each client, focusing on targeting correct audiences, creating key messaging for content, and aligning with client business objectives

Develop appropriate social strategies and action plans/optimizations based on data

Interpret web analytics, demographic data, market research, and buyer behaviors, and create and execute strategies as they relate to findings

Qualification

Google AnalyticsSocial media managementAdvertising/marketing experienceBasic HTMLExcel/Google DocsCustomer serviceBlogging experienceAnalytical skillsPresentation skills