WebFX · 2 weeks ago
Jr. Paid Ads and Analytics Specialist
Harrisburg, PA
Full-time
Onsite
New Grad, Entry Level
$47K/yr - $50K/yrWebFX is a full-service digital marketing agency based in the US, seeking an entry-level candidate for the Jr. Paid Ads and Analytics Specialist role. This position involves planning and executing digital marketing strategies, analyzing marketing campaign data, and providing support in client relationships.
AdvertisingContent MarketingDigital MarketingSEMSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Create and execute data-driven SEO strategies and optimizations for your clients
Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
Plan content strategy and build outlines for our team of copywriters
Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
Plan and execute email marketing campaigns
Perform light editing in the backend of client websites to correct errors and implement content
Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
Conduct industry research such as competitor analysis and keyword research
Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
Partner with senior digital marketers on some of our largest client campaigns and accounts
Occasionally join client meetings alongside senior marketers to report on strategy and results
Qualification
Required
A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above
Prior part-time/summer job/internship experience (can be in any field)
Strong verbal and written communication skills
Customer service experience (in any industry)
Analytical and research skills
Preferred
Digital marketing experience (a bonus!)
Copywriting for the web experience (a bonus!)
Excel/Google Suite
Google Analytics
Basic HTML
Benefits
Opportunities to Learn and Train with Our Team
A Place to Grow Your Career
In-Person Experience Alongside Our Team of Industry Experts
Flexible Schedule
Insurance Coverage
100% Company 401k Matching
Work-Life Balance
Health & Wellness
Office Perks
Opportunities to Give Back
Home buyer program
Profit sharing
Personal desk fund
Green commute benefits
Company
WebFX
WebFX provides internet marketing, SEO, web design, and development services to medium to large sized businesses.
Founded in 1997
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.44MKey Investors
Trilantic North America
2021-10-20Private Equity· $6.44M
Leadership Team
W
William Craig
CEO and Co-Founder
K
Karie Shearer Craig
Co-Founder
Recent News
Company data provided by crunchbase