WebFX · 2 weeks ago
Market Research Analyst
Harrisburg, PA
Full-time
Onsite
Entry Level
1+ years expWebFX is a full-service digital marketing agency that has been recognized as one of the Best Places to Work in Pennsylvania. They are seeking a Market Research Analyst to work directly with clients, analyze performance data, and develop strategies to ensure client success.
AdvertisingContent MarketingDigital MarketingSEMSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
Gather and analyze performance data (in Google Analytics and RevenueCloudFX), and prepare monthly digital marketing campaign and ROI reports
Perform research to ensure client success - think keyword research, competitor analysis, industry trend forecasting, and everything in between
Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
Optimize client websites for search engines (on-page SEO)
Create and manage all aspects of SEO and PPC campaigns
'Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content
Direct the design of web pages and other content ensuring all web functionality is operating properly and all content is up-to-date
A Typical ‘Day in the Life’ Might Consist of: 5% analyzing clients’ competitors and making appropriate recommendations 5% creating reports for client campaigns 10% working in the backend of websites/fixing technical issues/implementing content 15% analyzing data and identifying deliverables 25% executing on SEO and PPC strategies with regular optimization 40% communicating with clients 100% pursuing your own personal best while delivering real-world impact for our clients! Note: The Market Research Analyst is a client-facing position
Qualification
Required
A Bachelor's Degree
GPA above 3.4
Minimum of 1 year experience in a marketing, Market Research or Business Analyst role
Outstanding customer service skills, in any industry
Experience at a marketing/advertising agency
Demonstrated ability to interpret business analytics
Strong skills in data analysis
General knowledge of SEO
General knowledge of Google Ads and Google Analytics
General knowledge of HTML
Interest in the web and stay up-to-date on new and developing technologies
Professional, dependable, and independent worker with a strong work ethic
Self-motivated, thrive on challenges, and enjoy getting things done
Eye for detail and dedication to high-quality work
Exceptional level of follow-through
Proactive, creative problem-solver who faces challenges with a can-do mindset
Excellent time/project management skills
Solid analytical skills and a knack for making data-driven decisions
Sense of urgency and can consistently meet deadlines
Outstanding communicator and possess strong interpersonal skills
Lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills
Benefits
Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
Pet Friendly Office
Profit Sharing
On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar
Surprise catered breakfasts, lunches, mid-day snacks, and more!
On-site Yoga sessions
On-site Fitness Center
150% Company Match Of Personal Charity Donations
Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes!
Supplemental Insurance
100% Company Match 401K (up to 4%)
Generous Paid Time Off
Employee Wellness Program, including a free FitBit and fitness challenges
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave
Merit-based promotions (we promote from within, you will move up and grow here!)
Company
WebFX
WebFX provides internet marketing, SEO, web design, and development services to medium to large sized businesses.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.44MKey Investors
Trilantic North America
2021-10-20Private Equity· $6.44M
Leadership Team
W
William Craig
CEO and Co-Founder
K
Karie Shearer Craig
Co-Founder
Recent News
Company data provided by crunchbase