WebFX · 20 hours ago
Digital Marketing Specialist - Account Manager
Lancaster, PA
Full-time
Onsite
Entry, Mid Level
1+ years expWebFX is a full-service digital marketing agency based in the US, recognized as one of the Best Places To Work in Pennsylvania. They are seeking a Digital Marketing Specialist - Account Manager to manage client relationships, optimize websites for search engines, and oversee digital marketing campaigns to drive client success.
AdvertisingContent MarketingDigital MarketingSEMSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
Optimize client websites for search engines (on-page SEO)
Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.)
Perform keyword research for both SEO and PPC campaigns
Create and manage paid search campaigns
Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
Project manage all aspects of digital marketing campaigns for clients
Calculate ROI and prepare monthly digital marketing campaign reports
Direct the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-date
Qualification
Required
A Bachelor's Degree
GPA above 3.4
Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
Outstanding customer service skills, in any industry
Experience at a marketing/advertising agency
General knowledge of SEO
General knowledge of Google Ads and Google Analytics
General knowledge of HTML
Preferred
Interest in the web and stay up-to-date on new and developing technologies
Professional, dependable, and independent worker with a strong work ethic
Self-motivated, thrive on challenges, and enjoy getting things done
Eye for detail and dedication to high-quality work
Exceptional level of follow-through
Proactive, creative problem-solver who faces challenges with a can-do mindset
Excellent time/project management skills
Solid analytical skills and a knack for making data-driven decisions
Outstanding communicator and possess strong interpersonal skills
Lifelong learner who loves to grow and stretch outside of comfort zone, and always looking to improve skills
Benefits
Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
Pet Friendly Office
Profit Sharing
150% Company Match Of Personal Charity Donations
Supplemental Insurance
100% Company Match 401K (up to 4%)
Generous Paid Time Off
Employee Wellness Program, including a free FitBit and fitness challenges
FXLearns Library with hundreds of personal and professional growth books
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave
Merit-based promotions (we promote from within, you will move up and grow here!)
Company
WebFX
WebFX provides internet marketing, SEO, web design, and development services to medium to large sized businesses.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.44MKey Investors
Trilantic North America
2021-10-20Private Equity· $6.44M
Leadership Team
W
William Craig
CEO and Co-Founder
K
Karie Shearer Craig
Co-Founder
Recent News
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