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Critical Mass · 17 hours ago

Future Sr. Media Planner Roles

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Critical Mass is a leading digital experience design agency, and they are seeking a Senior Media Planner to lead, manage, and execute interactive marketing strategies for clients. The role involves planning, trafficking, and optimizing campaigns across various digital channels while ensuring effective communication with clients and internal teams.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance

Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting

Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared

Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners

Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned

Work closely with investment teams and media partners to ensure optimal media placement and campaign success

Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams

Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance

Qualification

Media planningCampaign managementDigital marketingPRISMADoubleClick DCMGoogle Ad productsAdWordsExcel (Pivot Tables)Communication skillsProblem solvingCollaborationAdaptability

Required

3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels

Experience working across multiple media channels, including search, social, CTV, video, etc

Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish

Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time

Natural problem solver who thrives in a fast-paced, constantly evolving environment

Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative

Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project

National Planning Experience: Ability to contribute to cross-channel strategies at the national level

Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as Prisma, Mediaocean, PlanIt

Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint

Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels

A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels

Experience working closely with investment teams and managing third-party partnerships

Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines

An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

Preferred

Experience with PRISMA and other planning tools is a plus

Knowledge of audience tools like MRA and Nielsen is beneficial

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, sick/personal days

Six free therapy sessions through Therify

Access to online services for families and new parents

Hybrid work options

Summer Fridays (off at 3:00 PM local time every Friday)

13 Affinity Groups

Funding towards internal learning and development

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)