The Farmer's Dog · 5 months ago
Senior Manager, Lifecycle Marketing
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $160K/yr
8+ years expThe Farmer's Dog is a fast-growing pet health service company focused on transforming the pet food industry. They are seeking a Senior Manager, Lifecycle Marketing to enhance customer experience and retention through data-driven strategies and cross-departmental collaboration.
Consumer GoodsE-CommerceFood and BeveragePersonalizationPetSubscription Service
Responsibilities
Drive TFD’s lifecycle strategy -- implementing high-impact initiatives across the customer lifecycle that focus on retention and revenue generation
Partner with departments across the business to deeply understand our customers and use those insights to launch relevant longitudinal experiments that improve dogs’ lives
Develop a deep understanding of challenges/areas of opportunity in the customer decision making journey through quantitative and qualitative data; translate complex business questions into concrete learning objectives and data solutions
Work closely with our Data, Engineering and Product groups to understand our customer’s experiences and identify what, when and how we can improve communication to our customers
Own strategy for winback and churned customers from top to bottom, work directly with our Treats group on new product launches and add on strategy
Run the campaign deployment process to ensure impactful campaigns launch smoothly (and mistake free!)
Partner closely with our Customer Experience (CX) department to bring to bear lifecycle automation to improve customer and agent experience, as well as identify growth opportunities within conversations and responses
Qualification
Required
You have at least 8 years of experience working in CRM/Customer Lifecycle with a demonstrated history of taking ownership beyond ‘just' what is communicated to customers through channels like email, SMS, and push
You should have experience in direct ownership of the end-to-end customer experience and a history of driving key output metrics like reorder rates, lifetime value, etc
You have strong analytical skills and a consistent track record of working with data to drive email campaign conceptualization and business results
You have excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively to drive business results and improve the customer experience
You love the idea of being given the keys to an incredibly robust segmentation/personalization engine is incredibly exciting -- you probably already have ideas about what you'd like to implement
You're an expert in email & SMS automation
You have a solid understanding of HTML, Java-based template languages (Jinja, Django, ESP-specific, etc.)
You are able to thrive in a fast-paced and ambiguous environment, are naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
You have strong thought leadership, and business partnering skills at all organizational levels, with an ability to manage tight timelines and shifting priorities
You are an owner, have excellent problem-solving skills and can prioritize tasks effectively
You love dogs
Preferred
Bonus points for Looker and/or data transformation experience
Bonus points for experience with CDPs like Simon Data, Iterable, Optimove, etc
Working knowledge of SQL is a plus
Bonus points for deep winback experience!
Benefits
Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
Company
The Farmer's Dog
The Farmer's Dog is a pet food company that offers fresh dog food with online services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$103.1MKey Investors
Insight PartnersShasta VenturesForerunner
2020-01-15Series C· $54M
2019-01-15Series B· $39M
2017-05-18Series A· $8.1M
Leadership Team
Jonathan Regev
Co-Founder, CEO
Brett Podolsky
Co-Founder
Recent News
2025-10-24
Company data provided by crunchbase