Alma · 8 months ago
Product Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
$115K/yr - $145K/yr
1+ years expAlma is a membership-based network for mental health care providers, seeking a Product Marketing Manager to support their Insurance and Coverage product teams. The role involves developing go-to-market strategies, crafting messaging, and collaborating across teams to enhance provider and client experiences with insurance tools.
Health CareMedicalMental HealthWellness
Responsibilities
Develop and execute go-to-market strategies for new product launches, enhancements, and adoption campaigns related to insurance and billing tools
Craft clear, compelling messaging and positioning that resonates with our customers, ensuring they understand the value of our insurance and billing-related offerings
Collaborate with product, operations, payer relations, customer success, and sales to identify, troubleshoot, and resolve insurance and billing-related issues, ensuring clear communication and alignment across teams
Analyze market trends, customer insights, and competitive intelligence to inform product strategies, drive differentiation, and increase customer satisfaction
Develop and optimize educational and enablement materials to equip internal teams and customers for success
Measure the success of product marketing efforts using KPIs and data-driven analysis
Qualification
Required
1-3 years of experience in product marketing, ideally in B2B2C, healthcare, fintech, or SaaS environments
Exceptional communicator who can distill complex topics into compelling narratives and deliver clear, persuasive messaging to diverse audiences
Detail-obsessed, with a keen eye for accuracy and a commitment to getting things right
Eager to dive deep into complex workflows, mastering nuances and ensuring nothing falls through the cracks
Relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization
Proficient in using data and insights to inform decisions, measure impact, and drive meaningful outcomes
Demonstrate high growth potential and are adept at managing multiple priorities, ensuring strategic focus while maintaining flexibility
Thrive in a fast-paced environment, navigating new challenges with creativity, resilience, and context-switching along the way
Preferred
Experience with insurance, billing, or claims processing is a plus
Benefits
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Monthly therapy and wellness stipends
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through BenefitHub
EAP access through Aetna
One-time home office stipend to set up your home office
Comprehensive parental leave plans
11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
Flexible PTO
Company
Alma
Alma is a membership-based network for mental health care providers.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$220.5MKey Investors
Thoma BravoInsight PartnersTusk Venture Partners
2026-01-29Acquired
2022-08-25Series D· $130M
2021-08-31Series C· $50M
Leadership Team
Harry Ritter
Founder and CEO
K
Kate Mellor
Chief Commercial Officer
Recent News
MedCity News
2026-02-08
2026-02-03
Company data provided by crunchbase