LG Electronics · 1 month ago
Sr. Director, Head of Performance Marketing e-Commerce (Demand Gen)
Englewood Cliffs, NJ
Full-time
Onsite
Director/Executive
$190K/yr - $230K/yr
10+ years expLG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. They are seeking a strategic and results-driven Sr. Director, Head of Performance Marketing eCommerce (Demand Gen) to develop and execute comprehensive performance marketing strategies to drive customer acquisition and owned e-commerce revenue growth.
Consumer ElectronicsElectronicsHardwareTelecommunications
Responsibilities
Develop and implement a holistic performance marketing/demand generation strategy to drive high-quality leads and conversions
Manage customer audience strategy, ensuring targeted and effective outreach across multiple channels
Lead the development and execution of integrated marketing campaigns across various marketing channels not limited to Attentive, CJ Affiliate, DV360, SA360, PMAX, Campaign Manager, Linear, CTV/OTT, Facebook, Twitter, Criteo, and other social media platforms
Drive performance marketing initiatives, focusing on optimizing media spend to maximize ROI
Leverage Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads
Utilize Product Listing Ads (PLAs) to enhance product visibility and drive conversions
Qualification
Required
Minimum 10 years' experience in marketing with a focus on performance marketing, demand generation and branded marketing overseeing digital marketing platforms
Minimum 5 years' experience in a leadership capacity using data-driven marketing strategy focused on generating demand for consumer products
Successful experience with managing PLA's and PMAX, paid search, paid social, programmatic and driving direct company owned D2C ecommerce revenue
History of driving growth with innovative demand generation and prospecting campaigns, working cross-functionally between traditional sales and marketing teams
Understands the importance of excellent marketing communications and takes a creative approach in driving brand recognition, market penetration, and community engagement
Proven track record in development and delivery of marketing campaigns across a range of budgets and channels
Excellent written and oral communications skills and ability to engage with senior leaders and stakeholders, as well as to work collaboratively across peer network
Engaging and resilient leader, able to empower colleagues and build capability
Bachelor's degree in marketing or related field
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics
LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances.
10001+ employees
H1B Sponsorship
LG Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (27)
2023 (19)
2022 (10)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$800M2024-04-18Post Ipo Debt· $800M
2023-02-01Post Ipo Equity· $0M
2003-01-10IPO
Leadership Team
Don Kwack
President and CEO
Hwan Yong
President & CEO - Air Conditioning & Energy Solution Company
Recent News
PR Newswire
2026-01-11
2026-01-11
Company data provided by crunchbase