Samba TV · 8 hours ago
VP of Agency Development
Samba TV is a company that transforms the viewing experience through proprietary data and technology. They are seeking a VP of Agency Development to drive profitable growth through strategic partnerships with holding companies and agencies, focusing on data licensing agreements and audience measurement solutions.
Responsibilities
Own and nurture top-down relationships with Executive-level Holdco leaders across the Data, Analytic, Product, Investment, Programmatic and Ad Tech sectors
Work with Samba internal teams to increase awareness of Samba products & services, at the Holdco leadership level and with large, cross-client & cross-functional Agency and Programmatic teams
Drive strategic Holding Company and Strategic Agency wide initiatives from inception to delivery by prioritizing, analyzing, designing and deploying appropriate solutions with a focus on revenue growth, and increased sales productivity
Develop and execute a GTM strategy for long-term growth with assigned Holding Companies and Strategic Agencies including close collaboration with internal SambaTV stakeholders and leadership
Develop and implement agency account plans focused on providing education, go-to-market support, driving demand, establishing partnerships, and ensuring advocacy and trust
Accountable for meeting and exceeding Samba data revenue targets of assigned Holding Companies and Strategic Agencies
Host business reviews with external and internal leadership (QBR's, etc.)
Own agency contact mapping, business reviews, education & enablement, and communication on a cross-client, cross-functional basis for Holding Companies and Agencies, both internally and externally
Own the organizational/administrative elements of Programmatic Grassroots projects
Develop and Implement Enterprise-level Data Licensing agreements at the Holdco Data Platform/Product level (Epsilon, Choreograph, Acxiom, OMNI, dentsu’s Merkury/M1, Horizon blu, Havas Converged, etc.)
Work closely with B&A sales to leverage DAAS deals with individual agency client teams
Partner with SambaTV’s Verticalized Sales Team to drive SambaTV Audience & Measurement solutions growth for Client Teams within assigned Holding Companies and Strategic Agencies
Identify and coordinate with Vertical B&A Sales on new business opportunities across accounts , including a tailored list of high-potential growth advertisers and group action plan to close
Working closely with B&A sales on driving demand, identification and introduction/passing off of leads to B&A sales leaders
Structure and negotiate deals designed to drive an equitable partnership for Samba and the Holding Companies and Strategic Agencies
Establish Rate Cards/Agency level Deals - pricing level deals to give greater value to agency holdcos & their clients, drive spend levels with Samba
Be ready to wear many hats to build our business and jump in to help your broader teammates when the need arises
Maintain a deep understanding of market competitors, trends, including evolving technologies, client needs, expectations, and opportunities in the competitive landscape, operational efficiencies, and opportunities
Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations
Partner with external Agency/Holdco stakeholders and leadership across key functions in support of our mutual business
Partner with Samba Sales and Functional leadership to deliver on client needs & established revenue targets
Deliver product feedback to Samba Product leads and Cross-Functional teams to ensure the voice of the Holding Company and Agency is recognized internally at Samba
Report on revenue trends, spending patterns and new clients specific to our partners
Qualification
Required
7+ years of relevant experience in Agency, Holding Company and/or Agency Sales, Business Development, Partnerships within Ad Tech or Data
Extensive high-level relationships within Holding Companies and Strategic Agencies
Able to effectively prospect, qualify, and sell to the senior decision makers as well as day to day specialist teams within agency/holdcos
Intellectual strategic thinker who can evangelize and sell products that may be new to clients
Experience working cross functionally within adtech or data organizations to exceed revenue goals
Demonstrated strategic, consultative, and analytical sales approach with focus on building partnerships with Holding Companies and Strategic Agencies
Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs
Past experience with deal making in the advertising and adtech space particularly around data partnerships, media agencies or trading desks that meet strategic revenue goals
Expert communication and presentation skills
Ability to work in complex or ambiguous situations around data partnerships and audience onboarding/targeting
Proven track record of building and managing a multi-million dollar advertising business, with emphasis on agency partnerships
Salesforce proficiency highly preferred
Proven track record of building and managing a multi-million dollar advertising business
Previous experience working with agency leadership to establish partnership plans and grow business/ demand
Previous experience working with cross-functional teams on go-to-market opportunities (sales, product, marketing, measurement)
Creative storyteller with the ability to use data to quantify opportunities and influence decision makers
You're an advocate for progress, you lean into diversity and have extended yourself to advance our industry
You demonstrate a passion for leading and motivating others
Benefits
Health insurance
Wellness offerings
Life and disability insurance
A retirement savings plan
Paid holidays
Paid time off (PTO)
Other employee benefits
Company
Samba TV
Samba TV enables the next-generation TV experience powered by its first-party data and helps viewers engage with relevant media.
H1B Sponsorship
Samba TV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (3)
2022 (6)
Funding
Current Stage
Growth StageTotal Funding
$75.66MKey Investors
Horizon Technology FinanceLiberty Global VenturesAugust Capital
2025-12-08Debt Financing· $30M
2021-02-20Series C
2020-11-19Convertible Note
Recent News
vcnewsdaily.com
2025-12-09
TV Technology
2025-12-09
2025-12-09
Company data provided by crunchbase