Lightspeed DMS · 3 days ago
Business Development Representative
Lightspeed DMS is a leading provider of cloud-based software for dealerships and OEMs, focusing on optimizing business operations across various industries. The Business Development Representative will identify and qualify potential customers, build relationships, and generate new business opportunities while collaborating with sales and marketing teams.
Information TechnologyManagement ConsultingOperating SystemsRecreational VehiclesSalesSoftware
Responsibilities
Inbound Lead Generation -20% Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential
Qualify marketing leads to understanding their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision-making processes to ensure a smooth handoff to Sales Executives
Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations, or event presentation attendees). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting
Outbound Lead Generation – 80% Research target accounts by analyzing companies within our Ideal Customer Profile (ICP) to understand their dealer management challenges, goals, and how our solutions can address their needs
Perform contact discovery by identifying the right decision-makers and key influencers within the dealership
Use Salesforce and our sales engagement tool to execute a mix of personalized emails, calls, and LinkedIn activities. Introduce, nurture, and educate prospects on Lightspeed solutions
Ensure qualification targets/ objectives are achieved monthly, quarterly, and annually
Qualification
Required
Bachelor's degree in Business, Marketing, or relative experience
2+ years of proven experience in sales or business development, preferably in the SaaS industry
Motivated individual who thrives in fast-paced environments and demonstrates a proven ability to initiate conversations and build lasting relationships
Exceptional verbal and written communication skills, with the ability to craft personalized emails and effectively convey how our solutions meet the unique needs of each prospect
Proficient with CRM platforms and prospecting tools such as Salesforce, HubSpot, Outreach, ZoomInfo, and LinkedIn Sales Navigator, with a willingness to learn new technologies
A collaborative mindset with a commitment to contribute to team goals and foster a shared sense of success
Company
Lightspeed DMS
THE DEALERSHIP MANAGEMENT SOLUTION FOR HARD‑WORKING DEALERSHIPS For nearly 40 years, Lightspeed has collaborated with dealerships, creating industry-specific software solutions to streamline the way you work.
Funding
Current Stage
Late StageRecent News
2025-04-05
StreetInsider.com
2025-03-27
Company data provided by crunchbase