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Golden Nugget Hotel and Casino Lake Tahoe · 2 days ago

Executive Director of Casino Marketing

Stateline, NV

Full-time

Onsite

Director/Executive

7+ years exp

Golden Nugget Hotel and Casino Lake Tahoe is seeking an Executive Director of Marketing to lead the strategic marketing and brand management efforts for the property. This role involves developing marketing plans, overseeing promotions and events, and ensuring exceptional guest service while achieving revenue and market share objectives.

CasinoEventsGamingHospitalityHotelRestaurants

Responsibilities

Provide overall strategic casino marketing direction for Golden Nugget Lake Tahoe to include advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions and sponsorship

Pioneers and implements measurable casino marketing strategies that drive awareness of the Golden Nugget brand and incentivizes guests to choose Golden Nugget Lake Tahoe as their preferred choice for Hotel, Gaming, Dining and Entertainment

Strengthen the Golden Nugget brand’s unique and compelling image to establish relevance among target consumers

Establish best-in-class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value

Building and retaining guest relations and mentoring team members to provide superior guest service

Hires, motivates, evaluates and directs departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives

Establishes operating department standards, guidelines and objectives. Maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas

Directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals

Oversees and develops all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals

Approves, implements and evaluates comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness; implements improvements based upon performance

Develops and monitors research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs

Coordinates database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals

Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems

Monitors and evaluates all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives

Reviews strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources

Attend and participate in off property functions and events as assigned

Attend and participate in meetings, completing follow-up as assigned

Perform work regularly and predictably

Attend seminars when needed

Other duties as assigned

Qualification

Casino marketing strategiesBrand developmentConsumer promotionBusiness analyticsMulti-channel communicationsData analysisMicrosoft applicationsProfessional appearanceGuest serviceEffective communicationTeam playerConfidentiality

Required

Bachelor's degree in marketing or advertising required

Minimum of 7 years of documented success in the gaming industry is required

In-depth understanding of the competitive environment, multi-channel communications and best practices in the areas of brand development, advertising, relationship marketing, consumer promotion and business analytics

Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience

Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals

Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance

Review portfolios as required

Forecast changes in the economic climate and/or profits and react accordingly

Communicate clearly and concisely, both orally and in writing

Analyze marketing and promotions data

Be a strategic, analytical, ethical and effective motivator

Participate in the development and administration of goals, objectives, and procedures

Prepare clear and concise administrative and financial reports

Must obtain and maintain all required licenses and certifications per Federal, State and Gaming regulations

Must be proficient in Microsoft applications (Excel, Access, Word)

Communicate effectively at all times, with guests as well as all levels of employees