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Dr. Squatch · 1 day ago

Senior Partnerships & Influencer Manager

Marina del Rey, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

6+ years exp

Dr. Squatch is a company focused on raising the bar on men’s personal care with natural products. They are seeking a Senior Partnerships & Influencer Manager to grow brand awareness and acquire new customers through innovative partnerships and influencer marketing strategies.

Consumer GoodsManufacturingMen'sPersonal Care and Hygiene

Responsibilities

Build, optimize and scale our partnership portfolio to drive top-of-funnel brand awareness, omnichannel growth, and redefine the standards of best-in-class co-marketing

Position Dr. Squatch at the forefront of culture by securing strategic partnerships that authentically integrate the brand into key cultural conversations, trends, and movements

Own the full partnership lifecycle, from sourcing, outreach and negotiation to activation and on-going relationship management

Collaborate with cross-functional teams to ensure smooth execution bringing partnerships, campaigns and activations to life across all channels

Develop and lead advanced influencer & partnership marketing strategies that integrate into, and amplify, Dr. Squatch’s most ambitious brand campaigns and product launches

Build and nurture long-term relationships with a diverse array of brands, influencers, and creators, fostering strong partnerships that enhance brand storytelling and relevance

Drive the creation of engaging, shareable content with influencers and creators for platforms including TikTok, YouTube, Instagram, Snapchat, and emerging channels

Oversee budgets, external agencies, and performance tracking for key partnerships, ensuring maximum ROI

Monitor and evaluate the performance of brand partnerships & influencer campaigns to assess the impact of partnerships on revenue, customer growth and provide strategic recommendations for improvement

Qualification

Strategic partnershipsInfluencer marketingBrand awarenessBudget managementAnalytical skillsProject managementCommunication skillsProblem-solvingTeam collaborationCreativity