Embark Veterinary · 8 months ago
Sr Content Strategy Manager
United States
Full-time
Remote
Senior Level
$117K/yr - $135K/yr
6+ years expEmbark offers the most comprehensive dog DNA test on the market, aiming to strengthen the bonds between dog lovers and their pets. The Senior Content Strategy Manager will lead the content function, set the content strategy, and manage execution across various channels to enhance customer engagement and support product marketing.
Health CarePetVeterinary
Responsibilities
Lead Embark’s content strategy and manage the content function, including both short and long form content for website, blogs and app, to support customers throughout the pre- and post-purchase journey
Partner with design to bring campaigns to life through story-driven, cohesive creative
Work with growth team and PMM to develop content for integrated campaigns, across email, social, web, blog, and paid
Lead content strategy and execution for new product and feature launches, developing blog posts, in-app content, and messaging that clearly communicates value to customers across multiple channels
Build strong partnerships with internal subject matter experts, including scientists and veterinarians, and guide content through the review process to ensure scientific accuracy and compliance
Build and maintain a scalable content ecosystem, establishing a reliable network of freelance writers, external partners, and tools (including AI) to support content production and execution at scale
Manage content contributors, like freelance copywriters, assign projects and ensure that all content produced is on brand and consistent with Embark style
Maintain and expand copy banks (e.g., brand messaging, product copy, campaign headlines) and develop messaging libraries for repeatable use cases while working closely with PMM
Oversee blog content planning, creation, optimization, and performance
Monitor SEO performance, conduct keyword research, and optimize content to generate and maintain organic traffic to Embark’s website
Ensure all content reflects Embark’s brand tone and voice; adapting messaging as needed across channels while maintaining consistency and clarity
Qualification
Required
6–8 years of experience in content strategy, editorial, or brand marketing in a B2C or DTC company
Ability to balance strategic thinking with hands-on content creation and project oversight
Experience building and managing a scalable content ecosystem, including freelance writers, agencies, and tools like AI to support content creation and execution at scale
Experience working collaboratively across an organization, with product marketing, CRM, product, science and design teams
Has used Google Analytics, SEO tools, or other analytics software to measure and report on content performance
Strong writing and editing skills, especially in brand voice, campaign, and product storytelling
Preferred
Experience developing content for scientific or technical products
Experience launching or scaling content personalization
Familiarity with CMS platforms (Contentful a plus)
Experience developing mobile app content a plus
Demonstrated experience in pet care a plus
Benefits
Flexible vacation policy – take the time you need, when you need it.
Paid parental leave – plus paw-ternity leave for new pet parents!
Every other Friday off in the summer – enjoy those long weekends.
Subsidized pet insurance – because your furry family matters.
Big-company benefits with a startup feel – including a 401k match, generous bonus structure, commuter benefits, and premium healthcare.
Competitive salaries and stock options – be an owner in what we’re building.
New MacBook Pros or Windows devices – the tools you need to succeed.
Continuing education support – conferences, learning resources, and career growth opportunities.
Company
Embark Veterinary
Embark is changing the way pet parents care for their dogs, from snout to tail, so they can enjoy more happy, healthy years together.
51-200 employees
H1B Sponsorship
Embark Veterinary has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$94.3MKey Investors
SoftBank Vision FundF-Prime
2021-07-26Series B· $75M
2019-04-11Series A· $12M
2017-07-18Seed· $5.5M
Leadership Team
Amish Desai
Chief Executive Officer
M
Matt Barton
Founding Engineer, CTO, Dir of Scientific Engineering
Recent News
GlobeNewswire News Room
2025-01-17
linkedin.com
2024-11-29
Crunchbase News
2024-11-20
Company data provided by crunchbase