Curtis Media Group · 2 weeks ago
Marketing Specialist IV
Jacksonville, NC
Full-time
Onsite
Entry, Mid Level
1+ years expCurtis Media Group is a growing digital and radio business seeking a Marketing Specialist to manage digital and radio campaigns. The role involves collaborating with clients and internal teams to ensure successful campaign execution and achieving revenue goals.
BroadcastingMusicNewsSports
Responsibilities
Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations
Going on in-field calls with prospective clients utilizing the sales process of creating digital and radio campaigns for prospective clients utilizing the Client Needs Analysis, Client Pitch Presentations to Closing of the Sale
Ability to achieve revenue goals and expectations without hesitation
Responsible for building and maintaining a billing book of business with guidance from VP of Sales
Work directly with our Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads and reporting. (for digital only)
Project Management: the ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches
Continuity with graphics team: Ensure all ads are being worked on and deadlines are being achieved so all schedules can run on time
Maintain working knowledge of radio and digital products offered by the company through continuous training
Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate
Campaign Reports: At month end and/or the campaign ends, review performance reports for all digital and radio campaigns and present results to the client
Client communication: Work directly with clients to ensure campaign execution and performance meet their standards
Qualification
Required
Organization and follow-through are critical skills for this position
Logical, process-oriented person, who is effective and strategically contributes to campaigns
Strong work ethic, self-motivated and high achiever with a sales drive
Professional demeanor; comfortable presenting to and interacting directly with clients
Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines
Quick-witted, understanding and offering solutions regarding various responsibilities
In-depth knowledge of performance marketing with special focus on radio and digital capabilities
Self-motivated and strategic thinker with a bias towards action while also being a strong team player
Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity
Strong partnership and influencing skills
Comfort working with Senior Management
Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies
Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience
Minimum experience working in sales: 1-3 years preferred
Preferred
Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience
Minimum experience working in sales: 1-3 years preferred
Company
Curtis Media Group
Curtis Media Group is a broadcast media company that offers FM radio, news, and sports news services in the North Carolina.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Trip Savery
President/COO
Recent News
Advisory Excellence
2023-03-03
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