Barkbus · 1 year ago
Director, Growth Marketing
United States
Full-time
Remote
Director/Executive
$165K/yr - $185K/yr
7+ years expBarkbus is a mobile dog grooming service that aims to modernize the pet grooming industry. The Director of Growth Marketing will drive customer acquisition and optimize growth strategies through innovative marketing initiatives and data-driven decision-making.
Consumer GoodsAppsPetConsumerMobile
Responsibilities
Develop and implement multi-channel growth strategies that drive customer acquisition and revenue
Oversee and optimize performance marketing campaigns across paid social, SEM, and other digital channels
Collaborate with agencies and cross-functional teams to experiment with new tactics, such as retargeting, lookalike audiences, and channel-specific creative formats, scaling high-ROI initiatives
Develop and optimize SOPs across acquisition channels and growth strategies
Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion
Work with the Director, Lifecycle & CRO on funnel analytics to ensure seamless transitions between marketing touchpoints
Implement testing protocols (A/B tests, multivariate tests) to refine messaging, creative, and channel strategies
Improve conversion rates through landing page testing and funnel optimization using tools like Optimizely, Google Optimize, or Hotjar
Track and analyze key metrics (CAC, conversion rates, engagement, etc.) to inform growth strategies and decision-making
Develop reporting frameworks in collaboration with Lifecycle, CRO, and data teams to generate actionable insights into campaign performance and market trends
Launch, analyze, and iterate on growth experiments across channels to identify scalable customer acquisition strategies
Manage and optimize seven-figure marketing budgets to maximize return on ad spend (ROAS)
Partner with cross-functional teams, including Creative, Lifecycle, Product, and Operations, to ensure cohesive strategies and a unified customer experience
Coordinate with creative teams to develop compelling content and messaging that resonate with target audiences
Qualification
Required
7+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives
Deep knowledge of digital marketing channels (both paid and organic), strong analytical abilities, and experience running rigorous A/B tests
Experience in local search strategies and optimizing campaigns for location-based services
In-depth knowledge of Google and Bing search engines, along with expertise in GA4 for performance tracking and insights
Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously
Preferred
Experience in subscription-based businesses or the pet industry is a plus
Experience in DTC or consumer services environments and affiliate marketing experience is a plus
Benefits
Stock options upon required tenure
Comprehensive medical, dental, and vision insurance
Retirement Savings Plan to support your future
Pet Insurance to keep your furry friends healthy
Monthly cell phone stipend to stay connected
ClassPass membership to support your fitness and wellness goals.
Company
Barkbus
Barkbus is a mobile dog grooming service that brings a safe and stress-free grooming experience to your doorstep.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-01-01Seed
Leadership Team
Sander Daniels
CEO
Recent News
PRNewswire
2024-06-03
PRNewswire
2024-03-01
Company data provided by crunchbase