Campaign and Growth Marketing Specialist jobs in United States
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Aisera · 1 day ago

Campaign and Growth Marketing Specialist

positionSanta Clara, CA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$110K/yr - $125K/yr
date5+ years exp

Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, California, offering AI-driven service experience solutions. They are seeking a Campaign and Growth Marketing Specialist responsible for managing marketing automation, optimizing campaigns, and analyzing performance metrics to drive growth.

Agentic AIArtificial Intelligence (AI)Cloud Data ServicesEnterprise ApplicationsGenerative AIInformation TechnologyMachine LearningNatural Language ProcessingSales Automation
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H1B Sponsor Likelynote

Responsibilities

In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting
Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel
Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking
Customize emails based on content needs and utilizing templates
QA, test, and troubleshoot all emails on browser and mobile
Take ownership of other martech tools as Aisera scales
Design and execute full-funnel growth marketing strategies
Write clear, concise and engaging copy for ads, landing pages, and emails
Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts
Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies
Set up tracking, campaign tagging, and reporting between Marketo and Salesforce
Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts
Provide regular reporting on campaign effectiveness and recommend improvements
Ensure data flows correctly between systems to maintain accuracy and efficiency
Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management

Qualification

MarketoEmail marketingB2B SaaS experienceSalesforceLead managementCampaign analyticsQuality controlProblem solvingFlexibility

Required

5-10 years experience in digital marketing for a B2B SaaS company
Experience with email marketing tactics and managing email marketing campaigns in Marketo
Experience in use of AI tools for email marketing and campaigns is a plus
Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices
Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels
Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations
You're proficient in Marketo, and have a working knowledge of Salesforce
Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders
Strong quality control mindset
Ability to work independently, solve problems, and deliver fast, high-impact optimizations
Ability to set priorities and manage multiple deliverables
Flexibility and ability to work in a fast-paced and dynamic environment

Company

Aisera

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Glassdoor3.8
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Aisera’s Agentic AI platform automates enterprise service management operations across the enterprise.
dateFounded in 2017
location
Santa Clara, California, USA
people-size201-500 employees
web-link
https://aisera.com/

H1B Sponsorship

Aisera has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (28)
2023 (17)
2022 (15)
2021 (17)
2020 (8)

Funding

Current Stage
Late Stage
Total Funding
$164.5M
Key Investors
Icon VenturesNorwest
2025-11-04Acquired
2022-08-03Series D· $90M
2020-12-11Series C· $40M

Leadership Team

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Jeff Risberg
Principal Architect
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Company data provided by crunchbase