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Samba TV · 6 days ago

Head of Growth Marketing, Demand Generation

New York, NY

Full-time

Hybrid

Director/Executive

$170K/yr - $180K/yr

Samba TV is a company that tracks streaming and broadcast video globally with its proprietary data and technology. They are seeking a dynamic B2B Head of Growth Marketing to drive sales revenue by developing innovative strategies and leveraging cutting-edge technologies to build a demand generation program.

AdvertisingAppsDigital MediaVideo

Hiring Manager

Andrew Havens

Responsibilities

Develop and execute a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth

Create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent

Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey

Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured

Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages

Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation

Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression

Identify bottlenecks and optimization opportunities to improve conversion rates at each stage. Regularly communicate performance results and insights to marketing, executive staff, and sales management

Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot

Explore and implement AI-assisted technologies, improve efficiency, and drive better results while ensuring a smooth transition and alignment with team goals

Qualification

Demand GenerationABM Strategy6SenseSalesforceHubspotGoogle AnalyticsDigital MarketingMeasurement ReportsWebflowMarketing TechnologiesProject ManagementProblem Solving

Required

Bachelor's Degree or higher

Currently requiring 3 days a week on-site in office, with a possibility of moving to 5 days in the future

Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads

Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed

Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM

Exceptional project management skills and a strong problem-solving mindset

Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue